Our Iconic Roast Celebrates 20 Years
Tofurky’s Roast Celebrates 20 years with Mystery Box Challenge
In 1995, the first 500 Tofurky Roasts were sold in Portland, OR. Our Roasts were the first meatless alternatives made commercially available in the US. No one believed there was a market for a meat-free alternative to turkey but Tofurky’s Roast quickly became an iconic piece of Americana. Oregon Public Broadcasting
and the Today Show on NBC
, featured us during our first year in production.
”I have been waiting 20 years for this product” wrote one woman. “I am not a second-class citizen anymore at the Thanksgiving table”
To date over 3.5 million Tofurky Roasts have been sold worldwide and Tofurky Roasts are still the best selling meatless roast in America. Today Tofurky Roasts are sold at over 12,000 natural foods stores and mass Supermarkets including; Whole Foods, Safeway, Kroger and Publix.
Ironically Turkey production has declined 17% from 301 million birds in 1997 to 250 million birds in 2012 (USDA/NASS from modainfusion.com) during the same time Tofurky has made it’s meteoric rise.
Time to Party!
To commemorate our Roast’s 20th anniversary, we’ve kicked off a Mystery Box Challenge!
Six talented food bloggers will take one iconic roast complimented by a beautiful grain and vegetable medley. They’ll conquer the mandatory inclusion of mystery ingredients like orange and almonds and they’ll have the ability to choose 3 accent items to personalize their plating. All Roast platings will be featured on Tofurky’s Holiday Pinterest Board
over the course of November.
Re-pin your favorite Roast spread to increase Tofurky’s donation to Gentle Thanksgiving.
And, Make sure to post your own veg-friendly holiday creations to our Holiday Pinterest Board
, we’ll select a couple of you to win a Roast of your own!
So How Do I Cook A Roast Anyway?